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Founder and Chief Learning Officer



Picture of Craig Arnoff


Craig Arnoff, President and Founder of The Sales Alliance Inc., is a well-known, well-respected sales training speaker and author.  His firm, The Sales Alliance Inc., provides clients with innovative, industry and company-specific programs in the areas of sales, telephone sales and sales management.  Mr. Arnoff holds an MBA in Marketing and Finance from The Ohio State University as well as a BBA in Marketing and Business Management.


In the sales field for the past 35 years, and a professional sales training speaker for almost 23 years, Craig began his career running his own industrial services firm.  Craig then spent six years with the IBM Corporation leading Fortune 1000 Account sales teams and selling multimillion-dollar solutions.  At IBM, Mr. Arnoff managed and grew several national accounts including Wendy’s International, a major division of Abbot Laboratories and The Limited Stores.  Having completed IBM’s highly-respected, 18-month Professional Selling Skills Training Program, Craig also served as an IBM sales training speaker and coach.


Craig then became the Western Regional Sales Manager at Bluebird Systems where he expanded their dealer, Value Added Reseller and distributor sales channels and helped the firm grow from $8 million to over $15 million within two years.  Mr. Arnoff’s high degree of success with the company’s dealers was due to his effectiveness as a sales training speaker and sales management coach.


Mr. Arnoff then became the Vice President of Sales and Marketing, and an equity partner, in North Carolina-based Eagle Software Systems. In this position, Craig hired, trained and directed a national sales team, started a Telesales department and established a dealer sales channel. Helping to sell the firm in 1989 to Barrister Information Systems, Craig then decided to pursue his passion as a sales training speaker, author and coach.


In 1989, Mr. Arnoff formed The Sales Alliance Inc.  In 1994, The Sales Alliance opened a San Diego Sales Training Center.  The firm quickly became national in scope and has served over 250 clients including: IBM, Ameritech, Fujitsu, Cox Communications, Qwest Communications, Exide Electronics and a variety of small and medium-sized firms in several industries. As the need for effective sales training speakers and programs ballooned, Craig hired and managed a staff to assist him in helping corporate accounts realize over $500 million in cumulative sales increases.


Mr. Arnoff is the author of seventeen sales courses and has personally trained over 15,000 sales and service professionals.  He has been featured in numerous publications, such as Selling Power Magazine, Sales & Marketing Management Magazine, Computer Products Selling, The Wall Street Journal and KUSI TV.  In addition, Craig is the past President of the Computer and Electronics Marketing Association, has served as a sales training speaker for the U.S. Small Business Administration, has served on the Executive Board of the Technology Association of America (formerly the American Electronics Association [AeA]) and has received numerous professional awards.


Looking for results-oriented sales classes and an effective sales training speaker?  Please contact us and we’ll show you how we’re both different and superior!




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Sales Training Programs | Sales Courses