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Suggested Reading List
If you're currently working in sales, or interested
in sales, sales management, sales training or sales skills
improvement, the following are some good books you may enjoy.
Check out
Amazon.com
for buying information. The Sales Alliance Inc. does not
sell books.
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§§Alessandra,
Anthony J. Cathcart, Jim and Monoky, John. Be Your Own Sales
Manager. New York, NY: Prentice Hall, 2004.
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§Alessandra,
Anthony J. and O’Connor, Michael J. The Platinum Rule, New
York, NY: Warner Books, 1998.
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§§Bolton,
Robert. and Bolton, Dorothy G. Social Style/Management Style.
New York, NY: AMACOM, 1984
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§Garnett,
Pat. Non Verbal Selling Power. Englewood Cliffs, NJ: Prentice
Hall, 1985.
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Levinson,
Jay Conrad.
Guerrilla Marketing Attack.
Boston, MA:Houghton Mifflin Company, 1989.
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§§Miller,
Robert B., Heiman, Stephen E. and Tuleja, Tad.
Strategic Selling.
New York, NY: Warner Books, 2005.
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§Miller,
Robert B., Heiman, Stephen E. and Tuleja, Tad.
Successful Large Account Management.
New York, NY: Henry Holt & Company, 2005.
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§§Rackham,
Neil. Major Accounts
Sales Strategy. New
York, NY:McGraw-Hill, Inc., 1989.
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§Stevens,
Howard and Cox, Jeff.
The Quadrant Solution, USA:
The R. H. Chally Group, 1993.

For additional information
on The Sales Alliance's sales training programs and services and to read a copy of Sales
Training: Myths and Facts, please complete our request
form.
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